Tourism Corporation Bonaire is Extending its Bonaire Branded Merchandise Line

A Strategic move to enhance brand awareness and encourage brand loyalty

Tourism Corporation Bonaire (TCB) is thrilled to announce the soft launch of its extended branded merchandise line. With this highly anticipated collection, TCB aims to share the beauty of Bonaire by enhancing brand awareness and encouraging brand loyalty. This will ensure a strong sense of community pride and engagement among residents and tourists.

The merchandise line will include a range of great products, from apparel to souvenirs and lifestyle items, all designed to reflect Bonaire’s vibrant attributes and uniqueness.

The new merchandise line’s first selling point will be the Tourism Office at Kaya Grandi #2, with a second selling point to be announced soon. As part of the Bonaire by Night event and the celebration of Dia di Boneiru, we’re offering these items at a special rate until September 5^th.

“We are excited to offer our visitors and residents a way to take a piece of Bonaire home with them. This merchandise line includes practical items that people can use on a daily basis. We believe this launch will strengthen Bonaire’s brand, provide a unique shopping experience, and boost brand awareness,” said Cristely Cranston, Branding & Content Marketing Coordinator of TCB.

Miles Mercera, CEO of TCB, added, “The extension of our merchandise line is a strategic move to boost our brand presence and enhance the overall visitor experience. By offering products that embody the essence of Bonaire, we aim to create lasting connections and promote a deeper appreciation of our island’s unique attributes. This initiative is part of our broader strategy to drive sustainable tourism and foster economic growth.”

TCB is committed to creating products that serve as souvenirs and symbols of Bonaire’s rich and diverse legacy.

For more information about the new merchandise line, please visit www.bonaireisland.com/merchandise.