Tourism Corporation Bonaire highlights PR efforts for the year 2021
January 19, 2022
2021 resulted in 382 clips with a total reach of 372,432,290 in the North American Market
Tourism Corporation Bonaire (TCB) together with Diamond PR are looking back at a successful 2021, where Bonaire received a lot of exposure in the North American Market.
As a result of Diamond PR pitching, Bonaire was featured in The New York Times, LATimes.com, ThePointsGuy.com, Parade.com, MSN.com, and Brides.com, to name a few.
Once entry requirements were eased, different groups and individual media visits were planned from prominent
publications which resulted in coverage in Cosmopolitan Magazine, New York Post, Upscale Magazine, Venice Magazine, New Jersey Hills Media (14 regional newspaper) CNTraveler.com, Fodors.com, Travel + Leisure (social), Matadornetwork.com and more.
Rounding out our year, the team explored opportunities to bring more awareness to the island of Bonaire such as partnering with LIVE! With Kelly & Ryan, Spartan/Tough Mudder for a giveaway resulting in 10.3k total entries to the sweepstakes and 26k visitors to the getaway website, a podcast interview with Miles Mercera on TravelPulse’ Brian Major and Sarah Greaves-Gabbadon’s Complete Caribbean Podcast, as well creating an initiative to welcome visitors and give back to the community with the ‘Bonaire Misses You’ campaign which resulted in coverage on CaribJournal.com, Islands.com, MillenniumMagazine.com, and more.
Miles Mercera CEO of TCB shared “We are satisfied with the results achieved and look forward to what is yet to come. Our PR efforts play a vital role in our overall positioning strategy. A special thanks to our on-island partners such as hotels, restaurants, activities and car rentals for the continued support to realize these results.”