TCB And The Private Sector Look Back On A Successful Marketing And Sales Call Roadshow In New York

Tourism Corporation Bonaire (TCB) recently joined forces with partners in the private sector and participated in a week-long marketing and sales call Roadshow in New York to promote the new flight services from JFK to Bonaire with JetBlue. Not long ago, JetBlue, in collaboration with TCB/OLB/BIA/BONHATA, announced the launch of new flight services between JFK to Bonaire starting on November 5^th of this year, operating year-round on Tuesdays and Saturdays.

During the week of September 9^th – 13^th, TCB along with Captain Don’s Habitat Bonaire, Chogogo Beach & Dive Resort Bonaire, Delfins Beach Resort, Divi Flamingo Beach & Dive Resort Bonaire, Fiesta Tours Bonaire, Grand Windsock Bonaire, Harbour Village Beach Club, and Plaza Beach & Dive Resort Bonaire took part in a promotional Roadshow in New York City and Long Island. The Bonaire delegation had an interactive Meet & Greet happy hour with New York’s top media and influencers, from Condé Nast Traveler to social media sensationalists. During the event, the media and influencers played Bonaire Bingo, in which they learned more about the island of Bonaire by mingling and chatting with the island partners. The next day, the Bonaire team hosted a Bonaire Evening Networking Event, where the delegates met with top key leisure and wholesalers who operate in the Caribbean and are looking to expand their portfolio with the addition of Bonaire. Throughout the event, the guests got to experience part of the culture and warmth of the island with Bonairean music playing in the background, Bonaire-inspired bites and drinks, and visuals. On the last day, the delegation had an engaging luncheon with key leisure trades in Long Island, where each partner had the opportunity to present their property and unique services to the group.

The Bonaire delegation also met with the team from Arena Destination Marketing, a leading New York City-based full-service trade agency, and exchanged views and ideas on marketing and Meetings, Incentives, Conferences, and Exhibitions (MICE) opportunities in the future for the island. During that week, the TCB team also had a great meeting with the JetBlue partners, in which they reviewed the action plans and combined marketing efforts for a successful new route services from JFK to Bonaire.

TCB would like to extend a warm thank you and express gratitude to all the partners who participated in the New York marketing and sales call Roadshow. With the addition of the new flight route services between JFK and Bonaire with JetBlue, we are looking forward to welcoming more visitors from the Tri-State area.