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Everon Jackson Hooi shines behind the camera during a photo shoot on Bonaire

October 6, 2023

Last week, Goede Tijden Slechte Tijden actor Everon Jackson Hooi stayed on Bonaire for a photo shoot for his own underwear brand IAMTORO. He tried to capture the perfect pictures in the most beautiful places on the island with his Dutch and Bonairean models. This hobby could just be the start of a new career for the GTST actor.

With a small crew and two Dutch models, Everon traveled to Bonaire last week, where the two chosen local models joined the group. “We shot for three days in the most beautiful places on the island and worked very hard. But boy, was it hot! When I look at the images, it makes me very happy. I still have a lot to learn, but this certainly leaves me wanting more.”

Before the photo shoot on Bonaire, two men were cast in early September during a spectacular open casting on Leidseplein in Amsterdam. Two more men from Bonaire were added via a call on Instagram. This group of relatively inexperienced models has stolen Everon’s heart: “It was a great pleasure to work with these guys. We had a lot of fun, and that added magic to the images.”

The campaign, in honor of IAMTORO’s five-year anniversary and including Everon’s images, will go live at the end of October. Consumers who purchase the new collection can have a chance to win a trip for two people to Bonaire. In addition to serving as a backdrop for the new collection, Bonaire will be visible with its logo and name in the new campaign.