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Bonaire Launches New Website,

September 27, 2022

Bonaire, an island nation in the Dutch Caribbean, has launched a new website to showcase its recent rebrand. Thescreenshot website beautifully shares all the resources travelers could need to plan their upcoming visit, from dining experiences to outdoor activities.

The website received a complete remodel, ensuring ease of use for global visitors. Beyond improved navigation and organization, the page also offers new accessibility features, including an ADA-compliant screen reader for those with visual or auditory impairments. Site visitors can expect to see tips for their next trip, guides for where to stay, blogs highlighting local recommendations and more.

The site also features a total photography and copy refresh, showing off Bonaire’s new brand look and tone of voice crafted in partnership with the island’s creative agency, Dunn&Co. The agency updated the island’s branding and media presence through the “It’s In Our Nature” campaign, positioning the island as a warm, friendly and pristine destination.

“The intuitive site architecture allows users to easily explore the possibilities of the island and plan their vacations to Bonaire,” said Miles B M Mercera CEO of Tourism Corporation Bonaire. “The refreshed design and visual elements more accurately reflect the pristine beauty and authentic culture that awaits those who experience the island.”

Bonaire’s conservation efforts help it stand out as a leading vacation spot. The island sustains a Blue Destination certification program that puts sustainability, economic development and culture at the forefront of operations for seaside destinations. Tourists can anticipate nearly untouched dive sites in crystal-clear waters, diverse wildlife, extraordinary cuisine and remarkable beaches.

Explore the new website and start planning your next adventure at