Tourism Corporation Bonaire organizes ‘Kick Off Marketing Week 2022’

Tourism Corporation Bonaire (TCB) is organizing a kickoff Marketing week from January 17-20, 2022. The Kickoff Marketing Week is considered a series of follow up sessions of our Tourism Summit organized at the end of Q3 2021. TCB’s goal is to share the direction and objectives for the year and receive relevant input from stakeholders.

TCB has been working on its plans and goals for 2022 and will be presenting these during the Marketing week. In line with the recent COVID regulations the Marketing Week will be organized virtually.

The Marketing week will commence on Monday January 17th with CEO of TCB, Miles Mercera presenting the Bonaire Marketing Plan 2022 followed by the CEO of BONHATA, Veroesjka de Windt presenting their actions and priorities for 2022.

On Tuesday January 18th, Dunn & Co, the new creative agency will give an introduction presentation. Dunn & Co is the new creative agency that is working alongside TCB on the new rebranding project titled “repositioning of Bonaire” as part of the Tourism Recovery Plan.

On Wednesday January 19th, TCB will present the findings of the exit survey, and also provide a general cruise update.

If you are interested in joining the TCB Kickoff Marketing Week presentations, please send an email to: marketing@bonaireisland.com